Welcome to the Wild Format series of articles. A major trend in graphics today is to use print in innovative and extremely imaginative ways. We’ve gone way beyond the traditional print-on-paper model to take print into completely new areas, such as bespoke interior design and short run packaging. We’re also using digital printing devices to produce a handful of copies of high quality affordable prints, instead of printing long runs that inevitably lead to much waste. Finally the bond between printing technologies and the work they produce is broken. Digital presses can print on virtually any surface including three-dimensional objects and wood, so now it’s up to you to turn your ideas into printed reality.
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