Public opinion is not exactly in favour of packaging these days – and the giga-tonnes of plastic waste in the world’s oceans might be a reason. But in an industrialised, globalised world going without packaging is just not really an option. But wide format digital print can help you design and procure packaging that is more relevant and sustainable.
Everybody hates the pictures of cute sea turtles, strangled by plastic packaging rings, carelessly tossed into their habitat. Nor do developed nations appreciate images of children toiling away in mountains of toxic western garbage, shipped to poor and far distant countries for recycling. Still, packaging is a basic necessity and this is where things get complicated. This is of course no excuse to just carry on as before when sourcing packaging. Wide format digital print can help make packaging more sustainable.
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