Sometimes, a digital print, however beautiful, is just not enough. This is when the latest print and finishing options have their moments in the spotlight as they can add a variety of haptic and optical surface options.
Print has never been the flat, 2D experience many people think of it today: It always also meant to emboss, to punch, to varnish, giving the printing substrate very distinct surface characteristics. However, this kind of sensory luxury never came cheap, as the techniques and tools required took a lot of time and effort. Today, print buyers have three very distinct opportunities to add haptic and optical special effects to digital prints: Varnishing, structured substrates and laminates. Thanks to digital technology, added value prints also don’t have to overstretch the budget.
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