The simplest way to add value to self-adhesive vinyl is to cut a shape out of it and there is still plenty of business to be had in applications such as vinyl lettering that just require a steady hand and a sharp knife. However, an obvious step up from this would be to contour cut around a printed graphic, which allows for much higher margin jobs such as creating a sheet of stickers or the panels for a vehicle graphic.
There are two approaches: an integrated print and cut machine, or a printer and standalone cutting plotter. Regardless, the main features to look for are the degree of downforce that the cutter applies, which will dictate which materials can be cut, and the type of cutting. The plotter should be capable of cutting right through the material, as well as through the vinyl but not the backing to create a peel-off sticker, as well as producing perforated cuts.
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