Wide format printing is not typically associated with packaging, but there are a growing number of devices that are suitable for some short run packaging applications. Packaging is generally seen as a long-run print application, with typical print runs of thousands or even millions of metres. But there is a growing demand for short run packaging, especially with the rise in online commerce. Short run packaging is suitable for testing or prototyping packaging to be produced in longer runs. It also works for creating specific marketing campaigns, or for certain very short run luxury items and to personalise the packaging as an alternative to customising the actual product itself.
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