By 2025 the European Union’s (EU) Circular Plastics Alliance expects ten million tonnes of plastic to be recycled every year. To achieve this goal the EU has obtained pledges from some of the world’s biggest print buyers including IKEA and Coca Cola. Longer term, all plastic packaging placed on the EU market will have to be either reusable or fully recyclable.
Earlier this year the European Union (EU) published some updates to its ecolabelling criteria. The updates reflect responses to consultations with businesses and other stakeholders, and most of them are pretty unexciting. But there are some points that graphics professionals might want to know about, since these changes make a positive push to improving efficiencies and sustainability in paper production.
The circular economy is rapidly moving from being the preserve of green activists and investors out into the mainstream. The idea that everything we use should be reused as a new raw material has huge implications for the environment and of course for climate change. But making real changes, the pragmatics of developing circular economy realities, is even more huge and for most of us pretty daunting.
Sad to say the paper industry is still one of the world’s top polluters, alongside steel and energy producers. According to the European Union’s (EU) Science hub the sector is still Europe’s fourth largest polluter and yet it could be doing far more to reduce its emissions. Paper is based on a renewable resource so it is readily recyclable, but as the conversation shifts away from that argument, printed paper is under further threat. Sustainable or not won’t matter, if the pulp and paper sector fails to rouse itself. Regulation beckons if pollution related to pulp and paper production fails to fall.
We tend to expect the makers of substrates to be the ones who come up with affordable and recyclable materials, but Australia’s Cactus Imaging is putting those manufacturers to shame. Cactus Imaging is Australia’s market leader for large format digital print, with extensive international and domestic client bases. It has worked with a major customer to develop a recyclable billboard material that can replace PVC which is more commonly used in Australia.